POSITION SUMMARY The Marketing & Communications Coordinator supports the planning, coordination, and execution of Strike Group’s internal and external marketing and communications initiatives. Working closely with the Manager, Marketing & Communications, this role focuses primarily on social media management, content creation, internal communications, and recruitment marketing. The Marketing & Communications Coordinator will help showcase Strike’s people, projects, capabilities, and culture through engaging content that strengthens brand awareness, supports employee engagement, and positions Strike as an employer of choice. The successful candidate will be a creative, organized, and detail-oriented individual who enjoys storytelling, collaborating with teams, and bringing ideas to life across multiple communications channels.
KEY RESPONSIBILITIES
- Social Media & Digital Communications
- Support the coordination, creation, scheduling, and publishing of content across Strike Group’s social media channels, including LinkedIn, Facebook, Instagram, and YouTube.
- Support website and SharePoint content updates to ensure information remains accurate, relevant, and aligned with Strike’s brand.
- Assist with tracking social media performance and preparing basic analytics reports.
- Monitor social media activity and engagement, escalating inquiries, or concerns as appropriate.
- Gather content from Strike’s business units, project sites, and employees to highlight company achievements, projects, events, and people.
- Maintain and coordinate social media content calendars to ensure consistent and timely communications.
- Develop engaging social media content, including written posts, graphics, photographs, and short-form videos.
- Internal Communications
- Support the development and production of Strike’s internal Strike Zone newsletter, including gathering content, writing and editing articles, coordinating submissions, and completing layouts using Adobe InDesign.
- Assist with preparing and publishing internal communications, announcements, employee recognition stories, and SharePoint news articles.
- Coordinate with business units and employees to identify and share positive stories, achievements, milestones, and company initiatives.
- Help promote internal campaigns, employee engagement initiatives, community involvement, and company events.
- Recruitment Marketing & Employee Storytelling
- Support recruitment marketing initiatives that position Strike Group as an employer of choice and showcase the benefits of building a career with the company.
- Develop engaging content highlighting Strike’s workplace culture, career opportunities, employee experiences, and professional development.
- Coordinate employee-focused storytelling campaigns.
- Collaborate with Human Resources and business units to develop recruitment-related social media content, graphics, and promotional materials.
- Help showcase Strike’s commitment to safety, teamwork, mentorship, career growth, and community involvement.
- Brand Awareness & Marketing Support
- Support the creation of project spotlights, employee stories, and service-line content that showcase Strike’s capabilities, expertise, and accomplishments.
- Assist with coordinating photography and video content from project sites, fabrication shops, offices, and company events.
- Maintain and organize digital marketing assets, including photographs, videos, templates, and branded materials.
- Assist with updating marketing collateral, presentations, recruitment materials, and other branded communications.
- Help ensure consistency with Strike Group’s brand standards across communications, materials, and digital platforms.
- Provide general marketing and communications coordination and administrative support as required.
- Perform other MarCom duties as assigned.
- CORE SKILLS REQUIRED
- Strong written and verbal communication skills, with the ability to develop clear, engaging, and professional content.
- Creative storytelling and content development skills, with an understanding of how to tailor messaging to different audiences and platforms.
- Strong organizational and project coordination skills, with the ability to manage multiple tasks and deadlines.
- Excellent attention to detail, including proofreading, editing, and maintaining brand consistency.
- Working knowledge of social media platforms, content scheduling, and digital communications best practices.
- Basic graphic design skills and an eye for visual presentation.
- Strong interpersonal skills and the ability to collaborate with employees across different departments and locations.
- Effective time management, problem-solving, and prioritization skills.
- Self-motivated, dependable, and accountable, with a willingness to learn and take initiative.
- KNOWLEDGE, SKILLS, AND ABILITIES
- Working knowledge of Adobe Creative Cloud, particularly InDesign, Illustrator, and Photoshop.
- Proficiency in Microsoft Office applications, including Word, PowerPoint, Excel, and Outlook.
- Familiarity with LinkedIn, Facebook, Instagram, and YouTube for business communications.
- Experience using social media scheduling tools and content management systems.
- Familiarity with Microsoft SharePoint and website content management systems is considered an asset.
- Basic photography, videography, and video editing skills are considered assets.
- Ability to translate technical or industry-specific information into clear, accessible, and engaging content.
- Interest in the construction, energy, and industrial services sectors, with a willingness to learn about Strike’s operations and capabilities.
- QUALIFICATIONS
- Post-secondary education in Marketing, Communications, Public Relations, Journalism, Digital Media, Graphic Design, or a related discipline.
- 1–3 years of relevant experience in marketing, communications, social media, or content creation.
- Experience creating content for corporate social media platforms is preferred.
- Previous experience in B2B marketing is considered an asset.
- Experience or knowledge of the construction, energy, or industrial services sectors is considered an asset.
- Strong writing, editing, and proofreading abilities.
- Ability to work independently and collaboratively in a fast-paced environment while managing competing priorities.
- Creative, adaptable, self-disciplined, and highly motivated, with a positive and professional approach to work.
Why work for Strike
Based in Western Canada with a head office in Calgary, Alberta, we provide energy and industrial construction and maintenance services across the largest geographical area in Canada.
At Strike we continuously demonstrate leadership, drive, creativity, and initiative. This has been shown through the recognition of being named one of Canada’s Best Managed Companies since 2007 and later recognized at Platinum Level for Canada’s Best Managed Companies distinction since 2018.
Our team is comprised of loyal, supportive, and forward-thinking industry professionals. We foster a stable, safe, and community-minded environment where you can embrace professional development and maximize your upward mobility. At Strike we also reward our own people for their continuous commitment, energy, enthusiasm, and results.
Our culture at Strike is highly important to us, which is why we make many efforts to support those employed at Strike. Strike’s main value is that every employee gets home safe. We are a safety focused company that allows our employees to work efficiently with the safest equipment and procedures.
At Strike, we have created a community that supports the importance of physical and mental health. As we value the importance of treating others as we wish to be treated, Strike has a welcoming and inclusive team.
Strike Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity or any other characteristic protected by law.
Join our fast-growing company with a small business feel.